PBS’S FLAGSHIP PRODUCTS: COMFORT AND SNEAKER SOLES
Our two flagship products are comfort soles and sneaker soles. Let’s take a closer look at these top sellers from PBS.
COMFORT
Two key words: comfort and style.
The comfort of the sole is guaranteed by the material it’s made from: a very soft microporous compound that cushions movement with lightness and flexibility.
Style, on the other hand, is defined by two factors: the constant updating in line with current trends—thanks to participation in industry trade shows—and the possibility to fully customize the product.
In fact, the sole is completely customizable: the process starts from a pre-formed base that is then shaped according to the client’s design or photo.
Comfort soles are in demand from a market segment seeking so-called “comfortable fashion.” While once used only in orthopedic footwear or for postural correction, they are now increasingly requested for sports shoes like sneakers (discussed further below) and for all footwear that combines style, elegance, comfort, and lightness.
Those who choose comfort soles no longer sacrifice aesthetics, but follow trends and design. Unlike the past—when comfortable shoes were seen as being only for older people uninterested in style—today’s consumers are more demanding and seek footwear that reflects their lifestyle: comfortable and functional, yet fashionable.
SNEAKERS
In sneaker soles too, comfort remains the key value, combined with a high degree of flexibility and resilience to protect the foot from the impact of running or fast walking.
We’ve been manufacturing sneaker soles for years—well before they became mainstream on the market.
For instance, during the 1994 Lillehammer Winter Olympics, we crafted the soles of the shoes worn by the Italian national team during the opening ceremony—an early example of shoes that were both comfortable, high-performance, and stylish.
Today, we serve every type of customer: from high fashion brands, which in recent years have turned sneakers into a must-have accessory, to sports shoe companies focused solely on functional athletic use.
The true distinction in our sneaker soles lies in the outsole tread, crafted to ensure maximum comfort over time. Moreover, even sneaker soles starting from a pre-formed model can be tailored according to client requests, with custom milling or laser engraving, allowing letters or phrases to be inscribed directly on the side of the sole.