{"id":283494,"date":"2020-05-29T17:59:00","date_gmt":"2020-05-29T17:59:00","guid":{"rendered":"https:\/\/pbssoles.2fcom.me\/?p=283494"},"modified":"2025-06-02T16:20:09","modified_gmt":"2025-06-02T16:20:09","slug":"60-years-of-pbs-soles-a-story-of-passion","status":"publish","type":"post","link":"https:\/\/pbssoles.it\/en\/60-years-of-pbs-soles-a-story-of-passion\/","title":{"rendered":"60 Years of PBS Soles \u2013 A Story of Passion"},"content":{"rendered":"<p>Sixty years is a long time! It contains a journey rich in sacrifice, emotion, and passion for our work. The story of a company that is, above all, a family\u2014not only in management but also with our collaborators. We are proud of employees who were born and raised within the company, who have witnessed the history of PBS Soles from its beginnings to today. We hope to always continue ensuring our clients the utmost attention and care for detail.<\/p>\n<p><strong>60 Years of Rocking Ideas<\/strong><\/p>\n<p><strong>Where did it all begin?<\/strong><\/p>\n<p>It was 1958 when Marcello Sorrentino, together with two other partners, founded the original PBS\u2014P for Pesci, B for Bresciani, and S for Sorrentino\u2014now known as \u201cProduzione Bresciana Suole.\u201d From the very beginning, the company wanted to stand out as revolutionary and eco-conscious. The first soles were produced in <strong>wood and cork<\/strong>, ranging from sneakers to fashion footwear with wooden heels.<\/p>\n<p>The focus on high-quality materials was a winning formula, and with the generational transition\u2014when daughter Ivana Sorrentino and her husband Tiziano Chiarini took over\u2014the shift from wood to <strong>microporous material<\/strong> led to industrial-scale production, all while maintaining a <strong>craftsmanship touch<\/strong>, perfectly combining innovation with tradition.<\/p>\n<p>We\u2019ve always embraced change, striving to grow in both technique and production by participating in trade fairs\u2014shared moments that once brought in work, innovation, and culture.<\/p>\n<p>\u201cIt used to be different,\u201d says Francesca Chiarini, daughter of Ivana and Tiziano and granddaughter of Marcello Sorrentino. \u201cThere was no internet, so the atmosphere and approach were unique. I remember at each trade show, my grandfather and father would bring cheese and prosecco because the last day was reserved for celebrating the success of the event. During the fair, we\u2019d collect enough orders to sustain the whole year\u2019s work. Times have changed, but we\u2019ve grown along with them because, after all, we\u2019ve adapted: fashion evolves constantly, and we try to stay updated and grow with it.\u201d<\/p>\n<p>Today, the company has evolved while maintaining the same core values: <strong>craftsmanship, Made in Italy excellence, and meticulous attention to detail<\/strong>. Now it&#8217;s preparing for the third generation: Francesca and Enrico Chiarini are already bringing fresh ideas to the table.<\/p>\n<p><strong>What are our goals for the future?<\/strong><\/p>\n<p>Certainly, to continue promoting <strong>eco-sustainability<\/strong> through our <strong>biodegradable soles<\/strong> and to further focus on our <strong>sock-shoe<\/strong>, a fashionable, high-quality product. But we don\u2019t want to stop there!<\/p>\n<p>We want to move forward, go beyond, and embrace <strong>new opportunities<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sixty years is a long time! It contains a journey rich in sacrifice, emotion, and passion for our work. The story of a company that is, above all, a family\u2014not only in management but also with our collaborators. We are proud of employees who were born and raised within the company, who have witnessed the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":282955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[44],"tags":[45],"class_list":["post-283494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-news-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/pbssoles.it\/en\/wp-json\/wp\/v2\/posts\/283494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pbssoles.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pbssoles.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pbssoles.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pbssoles.it\/en\/wp-json\/wp\/v2\/comments?post=283494"}],"version-history":[{"count":0,"href":"https:\/\/pbssoles.it\/en\/wp-json\/wp\/v2\/posts\/283494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pbssoles.it\/en\/wp-json\/wp\/v2\/media\/282955"}],"wp:attachment":[{"href":"https:\/\/pbssoles.it\/en\/wp-json\/wp\/v2\/media?parent=283494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pbssoles.it\/en\/wp-json\/wp\/v2\/categories?post=283494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pbssoles.it\/en\/wp-json\/wp\/v2\/tags?post=283494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}